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Consumer Goods
Consumer goods market intelligence: market sizes, forecasts and strategy lessons on beauty, sleep health, air purifiers and personal care.


Skincare: How Clean, Personalised Routines Are Building a USD 189 Billion Market
Skincare shoppers now choose with knowledge and community. Five lessons on brand building, efficacy, compliance, channels and Asia Pacific from the brands moving first.
Strategic Revenue Insights
2 days ago7 min read


Fragrances and Perfumes: How Premium Scent Is Building a USD 106.91 Billion Market
Scent has become daily self-expression. Five lessons on premiumization, unisex and niche ranges, ingredients and online discovery from the houses moving first.
Strategic Revenue Insights
5 days ago8 min read


Pet Food: How Humanization Is Building a USD 219.6 Billion Market by 2034
Owners now feed pets the way they feed themselves. Five lessons on visible nutrition, fresh formats, subscriptions and cats from the brands moving first.
Strategic Revenue Insights
6 days ago8 min read


Air Purifiers: How Indoor Air Quality Became a Subscription Business
Pollution, health awareness and connected devices are turning the air purifier into a recurring service. Five lessons from the brands moving first.
Strategic Revenue Insights
Oct 199 min read


Adjustable Bed Mattresses: How Sleep Health Is Turning the Bed Into a Platform
Sleep health, an ageing population and a consolidating industry are turning the adjustable bed into a platform. Five lessons from the companies moving first.
Strategic Revenue Insights
Oct 1113 min read


Anti-Aging: How the Longevity Consumer Is Rewriting the Beauty Playbook
Anti-aging is being rebuilt around a consumer who wants to age well and pay for evidence. Five lessons from the brands and clinics moving first on dermatology, procedures, GLP-1 and personalisation.
Strategic Revenue Insights
Oct 812 min read
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