Industrial Robots: Why Collaborative Automation and Software Are Redrawing the Factory
Updated: 4 days ago

Executive summary. Industrial robots spent decades behind safety fences in car plants, welding and painting the same parts millions of times. In 2026 they are spreading into electronics, food, logistics, healthcare and small and mid-sized manufacturers, and the reason is not just better arms. Collaborative robots that work beside people, software that makes them easier to program and labour shortages that make automation necessary have widened the market far beyond automotive. Strategic Revenue Insights projects the global industrial robots market to reach approximately USD 75 billion by 2033, growing at a 10.5 percent compound annual growth rate from 2025 to 2033. Automation for productivity, advances in robotics, rising labour costs, sustainability, regulatory support and Industry 4.0 are driving it. This article sets out five lessons from the robot makers, integrators and manufacturers moving first, with takeaways for strategy, product, software, workforce and revenue.
The structure of the market explains where growth will land. Strategic Revenue Insights' Industrial Robots Market research finds that articulated robots are the largest type while collaborative robots are the fastest growing, that automotive is the largest application while electronics is the fastest growing, that hardware is the largest component while software is the fastest growing, that manufacturing is the largest end user while healthcare is the fastest growing, and that Asia Pacific is both the largest and the fastest growing region. The research names automation for productivity and efficiency, advances in robotics technology, rising labour costs and the need for precision, sustainability, regulatory support and Industry 4.0 integration as drivers, and high initial cost for small and mid-sized firms, integration complexity and job displacement concerns as restraints. It lists ABB, FANUC, KUKA, Yaskawa, Mitsubishi Electric, Omron, Universal Robots, Staubli, Comau and Epson among the leading companies.
Installation data shows the scale and the shift. The International Federation of Robotics' World Robotics 2025 report counted 542,000 industrial robots installed in 2024, more than double the number ten years earlier, and the fourth consecutive year above 500,000. The global operational stock reached about 4.66 million units, up 9 percent, with China alone accounting for roughly half of new installations and 2.03 million units, or 43 percent of the global stock. Robots are no longer a niche investment; they are part of the industrial base, and the growth is moving to new industries and new buyers.
Why the Industrial Robots Market Is Entering a New Phase
Three structural forces are converging.
Labour has become the constraint. Ageing workforces, skills shortages and rising wages in manufacturing economies from Germany and Japan to China and the United States make automation a necessity rather than an option. SRI's research names rising labour costs and the need for precision as drivers. Manufacturers that cannot hire enough people to run a shift automate to keep production running.
Robots have become easier to deploy. Collaborative robots that can work safely beside people without fences, simple programming by demonstration, preconfigured application kits and vision systems have lowered the cost and skill needed to automate. SRI's research identifies collaborative robots as the fastest growing type. That opens automation to small and mid-sized firms and to tasks that change often.
Software has become the differentiator. As robot arms mature, value is moving to software for programming, simulation, vision, motion planning, fleet management and integration with factory systems. SRI's research identifies software as the fastest growing component and Industry 4.0 integration as a driver.
These forces explain SRI's growth forecast, with value concentrating in collaborative robots, software, electronics and Asia Pacific.

Five Lessons From the Companies Moving First
The robot makers, integrators and manufacturers turning these forces into advantage share a recognisable pattern. We have distilled it into five lessons, each followed by a takeaway for a specific leadership function.
Lesson 1: Sell the Application, Not the Arm
The traditional robot sale was a machine with a payload, reach and repeatability specification, integrated by a specialist into a dedicated cell. The companies growing fastest sell an application: palletising, machine tending, welding, screwdriving, inspection or picking, delivered as a package with the robot, gripper, vision, software and safety already engineered together. The buyer is purchasing a solved task.
Application kits shorten deployment from months to days, reduce integration cost and make the value case easy to calculate. They also let robot makers reach mid-sized manufacturers through distributors rather than large integration projects. SRI's research names integration complexity as a restraint, and packaged applications are the direct answer.
The same packaging logic is reshaping welding, as described in how automation and the skills gap are rewriting the arc welding business, where preconfigured cells have brought robots to job shops.
"Manufacturers do not want a robot. They want the pallet stacked, the machine loaded or the weld done, every shift, without hiring another operator."
Takeaway on strategy. Build portfolios of preengineered application packages with robot, tooling, vision, software and safety included, sold through distributors and priced on payback. Measure success on time to production and cost per automated task.
Lesson 2: Collaborative Robots Open the Mid-Market
SRI's research identifies collaborative robots as the fastest growing type and names high initial cost for small and mid-sized enterprises as a restraint. Cobots address both: lower purchase price, less floor space, no safety fencing for many tasks and easy redeployment when production changes. They are particularly suited to high-mix, low-volume production and to tasks where people and robots share work.
The companies moving first design cobots for usability, build application ecosystems with third-party grippers and software, and offer financing and robot-as-a-service models that turn capital expense into operating cost. Collaborative and mobile robots are increasingly combined, so that a cobot on a mobile base can tend several machines or move between stations.
The same accessibility shift is happening in connectivity, discussed in why private 5G networks are becoming the factory's nervous system, which allows mobile robots to move reliably across large plants.
Takeaway on product. Design collaborative robots for easy programming and redeployment, build open ecosystems of grippers and applications, combine cobots with mobile platforms, and offer financing and robot-as-a-service to lower the entry cost for mid-sized firms.
Lesson 3: Software and Vision Are the New Moat
SRI's research identifies software as the fastest growing component. The companies moving first invest in programming interfaces that non-specialists can use, simulation and digital twins that plan cells before they are built, machine vision that lets robots handle varied parts, artificial intelligence for grasping and motion planning, and fleet software that monitors performance and predicts maintenance.
Software creates recurring revenue and switching costs. A manufacturer that has standardised on one programming environment, simulation tool and fleet platform is unlikely to change robot brand. It also enables new tasks: vision-guided picking of mixed items, flexible assembly and quality inspection that fixed automation could not handle.
The integration of robots with factory data systems is part of Industry 4.0, which SRI's research names as a driver, and it mirrors the shift from machines to data platforms across manufacturing.
"The arm is becoming a commodity. The software that tells it what to do, sees what it is doing and keeps a fleet running is where the next decade of margin will come from."
Takeaway on software. Invest in easy programming, simulation, vision and AI-based motion, and fleet management software sold by subscription. Integrate with factory systems and use software as the platform that ties customers to the hardware.
Lesson 4: Address the Workforce, Not Just the Task
SRI's research names job displacement concerns and resistance from workers and unions as a restraint. The companies moving first address the workforce directly: positioning robots on dangerous, repetitive and ergonomically difficult tasks, training operators to program and maintain robots, and working with schools and governments on automation skills. Collaborative robots help because they work alongside people rather than replacing whole lines.
The workforce question is also a capacity question. Integrators and maintenance technicians are in short supply, and the speed at which manufacturers can automate depends on how many people can deploy and support robots. Training programmes, certification and remote support tools expand that capacity.
Healthcare, which SRI's research identifies as the fastest growing end user, illustrates the point: robots in hospital logistics, laboratories and pharmacies take on routine tasks so that skilled staff can focus on patients.
Takeaway on workforce. Position automation on dangerous and repetitive work, invest in operator and technician training and certification, partner with schools and governments on skills, and use remote support to expand deployment capacity.
Lesson 5: Follow Electronics and Asia Pacific
SRI's research identifies Asia Pacific as the largest and fastest growing region and electronics as the fastest growing application. China accounts for roughly half of new robot installations according to the IFR, and Chinese robot makers are gaining share in their home market. Electronics, batteries, semiconductors and electric vehicle supply chains are expanding across China, Japan, South Korea, Taiwan, Southeast Asia and India, and all require precision automation.
The companies moving first build local manufacturing, application centres and service networks in the region, and design products for electronics assembly, battery production and semiconductor handling. At the same time, reshoring and nearshoring in North America and Europe are creating new automation demand in mature markets.
The capabilities that decide who captures this demand are specific:
Packaged applications that solve specific tasks quickly.
Collaborative and mobile robots designed for the mid-market.
Software, vision and fleet platforms that create recurring revenue.
Workforce training and support capacity.
A footprint aligned with electronics growth in Asia Pacific and reshoring in mature markets.
Companies evaluating these competitive dynamics in greater detail can use SRI's Industrial Robots Market analysis to assess type, application, component and end-user segments and the positioning of the leading robot makers.

Takeaway on market development. Build local manufacturing, application centres and service networks in Asia Pacific focused on electronics and battery production, and capture reshoring demand in North America and Europe with packaged applications for mid-sized manufacturers.
Where the Opportunity Is Concentrating
Value is moving toward collaborative robots, software and new industries.
By type, articulated robots are the largest segment, collaborative robots are the fastest growing, and SCARA, delta and cartesian robots serve specific assembly and handling tasks.
By application, automotive remains the largest, electronics is the fastest growing, and food, logistics, metals and pharmaceuticals are expanding as automation becomes easier.
By component, hardware is the largest segment and software is the fastest growing, with services and integration a large and growing share of spend.
By geography, Asia Pacific is the largest and fastest growing region, Europe is a mature market led by automotive and machinery, and North America is expanding on reshoring and labour shortages.
At the Horizon: What to Watch Over the Next Three Years
Installation trends. IFR installation data by industry and country will show whether growth is broadening beyond automotive and electronics.
AI-enabled robotics. Advances in vision, grasping and natural language programming will determine how quickly robots can handle varied, unstructured tasks.
Price competition. Chinese robot makers' growth at home and abroad will pressure pricing, especially for standard articulated and collaborative robots.
"The next phase of industrial robotics will not be won by the fastest arm. It will be won by whoever makes automation simple enough for every factory that cannot find enough people."
The Strategic Revenue Opportunity
For robot makers, the task is to move from arms to applications, software and services. For integrators and distributors, the opportunity is in packaged solutions for the mid-market. For manufacturers, the priority is to automate constrained tasks and build the skills to run robots. For investors, the signal is in collaborative robot growth, software revenue and Asia Pacific share.
Market intelligence turns these questions into decisions. Segment-level sizing shows where type and application demand is concentrating, competitive analysis shows how robot makers are positioned, and regional analysis shows where labour shortages and industrial investment will pull demand first. This is the path from market signals to strategic insight to revenue impact.
Takeaway on revenue. Treat the industrial robots market as four revenue pools: robot hardware sold on application payback, software and vision sold by subscription, integration and services sold on deployment speed, and training and support sold on capacity. Each needs its own pricing model. Grow collaborative and software share where labour is tightest.
The Next Leg: Preparing for the Journey Ahead
The defining shift in industrial robots is that automation is becoming accessible to every manufacturer, not just the largest. That changes what is sold, who buys it and where value accumulates. The companies moving first are not the ones with the heaviest payloads; they are the ones selling applications, opening the mid-market with cobots, building software moats, addressing the workforce and following electronics into Asia Pacific.
The next three years will decide which robot makers become automation platforms and which remain hardware suppliers. Decision-makers should package applications, invest in software and vision, support workforce development and track installation trends and price competition. Companies evaluating growth opportunities in this market can use Strategic Revenue Insights' Industrial Robots Market report to assess market size, competitive dynamics, regional opportunities and strategic growth priorities.
Sources: Strategic Revenue Insights, Industrial Robots Market report (2026); International Federation of Robotics, World Robotics 2025.
Frequently Asked Questions
How big is the industrial robots market?
Strategic Revenue Insights projects the global industrial robots market to reach approximately USD 75 billion by 2033, growing at a 10.5 percent compound annual growth rate from 2025 to 2033. The International Federation of Robotics counted 542,000 industrial robots installed worldwide in 2024 and an operational stock of about 4.66 million units.
Which type of industrial robot is growing fastest?
Collaborative robots, or cobots, are the fastest growing type, while articulated robots remain the largest. Cobots work safely beside people, need less floor space and are easier to redeploy, which opens automation to small and mid-sized manufacturers and to high-mix, low-volume production.
What is driving demand for industrial robots?
Labour shortages and rising wages, advances in robotics technology, the need for precision, sustainability goals, regulatory support and Industry 4.0 integration are the main drivers. Software is the fastest growing component, as programming, vision and fleet management become the main source of value.
Which region leads the industrial robots market?
Asia Pacific is both the largest and the fastest growing region. China alone accounts for roughly half of new robot installations and about 43 percent of the global operational stock, and electronics is the fastest growing application across the region.
About the authors: This article was prepared by the Strategic Revenue Insights research team, which combines market intelligence, competitive analysis and strategic advisory for growth-stage, mid-market and enterprise organisations across the industrial and heavy industry sector. Sector analyst: Anirudh Singh, Research Analyst. Our market estimates combine primary research (interviews, surveys and expert panels) with secondary data (industry reports, databases and public disclosures); read more about how Strategic Revenue Insights works. To discuss this market with our analysts, contact our team.




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